分享一篇文章:Making the call is making progess

这是 Rework 中的一篇,太敲心坎了,像师友在对我耳提面命。有了想法就趁热打铁,做个利落的行动派。

Making the call is making progress

When you put off decisions, they pile up. And piles end up ignored, dealt with in haste, or thrown out. As a result, the individual problems in those piles stay unresolved.

Whenever you can, swap “Let’s think about it” for “Let’s decide on it.” Commit to making decisions. Don’t wait for perfect solutions. Decide and move forward.

You want to get into the rhythm of making choices. When you get in that flow of making decision after decision, you build momentum and boost morale. Decisions are progress. Each one you make is a brick in your foundation. You can’t build on top of “We’ll decide later,” but you can build on top of “Done.”

The problem comes when you postpone decisions in the hope that a great answer will come to you later. It won’t. You’re as likely to make a great call as you are tomorrow.

An example from our world: For a long time, we avoided creating an affiliate program for our products becuase the “perfect” solution seemed way to complicated: We’d have to automate payments, mail out checks, figure out foreign tax law for overseas affiliates, etc. The breakthrough came when we asked, ” What we can easily do right now that’s good enough?” The answer: Pay affiliates in credit instead of cash. So that’s what we did.

We stuck with that approach for a while and then eventually implemented a system that pays cash. And that’s a big part of this: You don’t have to live with a decision forever. If you make a mistake, you can correct it later.

It doesn’t matter how much you plan, you’ll still get some stuff wrong anyway. Don’t make things worse by overanalyzing and delaying before you even get going.

Long projects zap morale. The longer it takes to develop, the less likely it is to launch. Make the call, make progress, and get something out now—while you’ve got the motivation and momentum to do so.

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